How Financial Service Institutions Can Improve Reaching and Engaging Gen Z

The financial services industry is always transforming. These companies realize what worked in one generation will not resonate with another generation, like Generation Z. These individuals born in 1997-2012 have driven financial behaviors through the demands of technology. Gen Zers are also unique within the financial services industry due to growth among the evolution of technology […]

Introducing Cashay: Celebrating Smart Money Moves and Financial Fitness With a Next Generation Editorial Perspective

NEW YORK – February 5, 2020 — Today, Verizon Media announced the launch of Cashay, a new personal finance hub developed for younger, diverse audiences, to offer a fresh perspective on money, how to manage finances, and prepare for the future at every stage of life. With a modern look and design, Cashay aims to […]

Generation Z: Understanding Financial Behaviors

For years, generations have followed after one another, learning and observing similar financial behaviors, until now. The younger generations are testing these trends. The millennial generation and Generation Z (Gen Z) are breaking the economic norms and creating their financial paths. Understanding how the generations stand out from the rest is crucial to keeping your […]