NEW YORK – February 5, 2020 — Today, Verizon Media announced the launch of Cashay, a new personal finance hub developed for younger, diverse audiences, to offer a fresh perspective on money, how to manage finances, and prepare for the future at every stage of life.

With a modern look and design, Cashay aims to guide readers through their biggest financial decisions with experiential and educational content. Cashay’s high-quality editorial approach breaks down financial issues, from taboo topics to insightful explainers. In partnership with the Financial Fitness Group, which boasts the largest FINRA-compliant financial content library in the industry, Cashay democratizes financial content with real-life anecdotes and intuitive user-first capabilities, including:

  • An extensive library of 400+ content pieces offering advice from financial literacy experts. Topics include managing student loans, improving credit scores, and starting to save for retirement with an entry-level salary;
  • Innovative native tools and calculators focused on college savings, debt, mortgages, and budget by life stage;
  • Anecdotal and data-driven stories at launch, including: how three young adults live on salaries between $48,000-$55,000; a spotlight on Millennial and Gen Z job burnout; an investigation on the impact of multi-level marketing schemes on young women; a deep-dive into the effects of raising the minimum wage; an exclusive data analysis on the maximum loan amount students should take on by major, and more.

“As the world around us evolves, from the economy to the environment, from politics to cultural norms — the way we approach personal finance content needs to develop in tandem,” said Joanna Lambert, Head of Consumer at Verizon Media. “Cashay was launched as a way for us to better serve our younger audiences who are focused on  their holistic impact on the world and how their financial independence can help drive it. At Verizon Media, trusted financial content is core to our business, and we’re laser focused on creating experiences that inform our users daily lives.”

Award-winning veteran finance reporter Janna Herron, who previously joined Yahoo Finance to spearhead personal finance content, will lead the site as editor with support from reporters Stephanie Asymkos, Dhara Singh, Denitsa Tsekova, in addition to special reports and series from the Yahoo Finance team.

Driven to better serve members by helping them stay informed and manage their money, Yahoo Finance continues to iterate and build upon its legacy brand. From simple tips and advice to personal finance success stories, Cashay’s mission is to help users better traverse the tricky and often overwhelming topic of personal finance and strengthen their financial fitness. Cashay is available today on desktop and mobile web.

About Verizon

Verizon Communications Inc. (NYSE, Nasdaq: VZ) is headquartered in New York City. The company operates America’s most reliable wireless network and the nation’s premier all-fiber network, and delivers integrated solutions to businesses worldwide. With brands like Yahoo Finance, TechCrunch and HuffPost, the company’s media group helps consumers stay informed and entertained, communicate and transact, while creating new ways for advertisers and partners to connect. Verizon’s corporate responsibility prioritizes the environmental, social and governance issues most relevant to its business and impact to society.

About Precision Information, DBA Financial Fitness Group
Financial Fitness Group is a leading e-learning software company providing unbiased education and interactive tools designed to maximize user engagement while improving financial knowledge. Established in 1998 by an academic research and design grant, Financial Fitness Group developed the industry standard for a financial wellness score, and offer the largest library of FINRA compliant financial education content. Financial Fitness Group is the industry leader in financial wellness and has helped financial service providers, employers, and government agencies measure and improve the financial aptitude, behavior, and confidence of consumers for over 20 years.