ESG, standing for Environmental, Social and Governance evaluates the impacts of ethical investments in a firm. Environmental, social, and governance are three distinguished factors that fortify accountability in managing each firm’s carbon footprint. ESG is a rapidly growing sector in the financial world; distinguished for incorporating social responsibility to practice. As an ethical approach to investing, ESG has gained high momentum. For measure, data is collected to analyze companies on their ESG performances. There has been a recent sociopolitical shift bringing awareness of climate change and environmental sustainability. It is important that companies find effective strategies to instill sustainability due to the detrimental consequences of climate change.

Along with consideration to the environment, ESG reflects on the social impact companies can have through resource management, health, safety, and diversity. The governance factor refers to policy-making, company accountability, and protection of information. Essentially, ESG is the company’s stance on social issues in relation to consumer behavior.  Firms are implementing these practices  as immunization to long-term environmental risks. The COVID-19 pandemic changed the agenda of many firms to accelerate a shift towards sustainability. The pandemic came with many societal changes that shifted priorities and self awareness which brings to question; what can firms contribute? Ultimately, it is both to the firm and consumers benefit engage in these practices. According to a study at SPG Global, “Companies that neglect to consider the effects of their policies and practices on the environment may be exposed to higher levels of financial risk.” Higher sustainability performs more effectively and investors will find in hindsight that this  allows consumers to make positive ethical or socially responsible investments. Statistics mention that “solid ESG practices resulted in better operational performance in 88% of companies.” Its sustainability investing practices reinforces the proposition that sustainability enhances a firm’s financial performance. ESG’s criteria are indicators investors consider to measure responsible management and where to invest.

ESG precisely matches the core values at Financial Fitness Group. At FFG, we have prioritized the integration of sustainability into our business practice. Adopting this approach promises a more fruitful outcome for all investments and the planets. ESG has elevated the collective consciousness for social and environmental factors. Companies and consumers alike are evolving focus areas into opting for ethical alternatives. Thinking of the future, many businesses and shareholders will proactively follow suit and explore the benefits of committing to a sustainable future.