How Financial Service Institutions Can Improve Reaching and Engaging Gen Z

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The financial services industry is always transforming. These companies realize what worked in one generation will not resonate with another generation, like Generation Z. These individuals born in 1997-2012 have driven financial behaviors through the demands of technology. Gen Zers are also unique within the financial services industry due to growth among the evolution of technology […]

eLearnings Digital Enhancements for the Financial Services Industry

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In today’s fast-paced society, the financial services industry is facing a massive transformation due to fluctuating consumer needs, economic demands, and industry competition. In an industry that changes often and has millions online, updating, continuing, and constant information is pertinent. Here’s where eLearning comes into action. The Costs of eLearning While there are many reasons […]

Engaging the Millennial Generation

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The millennial generation is a hot topic in almost every conversation, especially ones involving finances. Millennials are analyzed on how they respond to certain situations; how they scrutinize certain outcomes, how they are disrupting the traditional workforce and the behavioral trends associated with each decision they make. This generation (born roughly between the 1980s and […]

Generation Z: Understanding Financial Behaviors

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For years, generations have followed after one another, learning and observing similar financial behaviors, until now. The younger generations are testing these trends. The millennial generation and Generation Z (Gen Z) are breaking the economic norms and creating their financial paths. Understanding how the generations stand out from the rest is crucial to keeping your […]

5 Factors of Digital Presence for Financial Service Companies

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A strong digital presence is no longer optional to gain a competitive edge in today’s marketplace. According to Statistica, the number of smartphone users worldwide in 2018 is projected to reach 2.52 billion, with 61.2% of the world population accessing the web from their mobile devices. To reach customers effectively, businesses, no matter the industry, […]