Financial education is often an intimidating and challenging initiative for entrepreneurs to undertake. Yet it is vital for financial prosperity, economic sustainability, and mental health. Financial competency is pivotal in accessing capital and maneuvering through the peaks and valleys of business management.

Since our inception, Financial Fitness Group (FFG) has spearheaded academic, unbiased financial literacy in the workplace. After 20 years of delivering financial education to a multitude of industries and audiences, FFG has established a successful approach in identifying (and reaching) motivated learners seeking to shift their path towards financial competency and vitality. It is a tried-and-true approach with major financial institutions, government agencies and some of our nation’s largest employers. It has supported thousands of employers and millions of financial consumers.

Financial education for entrepreneurs is equally important. Small business rely on their entrepreneurial leaders to model and recommend education that leads to financial wellness, and this key fact is all-too-often overlooked by financial service providers. As a result, smaller organizations have limited options that support financial education initiatives. That is not the case in the state of Iowa. Thanks to the Iowa Insurance Division, financial education has been accessible to any size service, nonprofit or government employer in the state.

Utilizing FFG’s expansive and compliant financial content along with an academically designed immersive learning platform, administrators can engage learners, index financial wellness scores, obtain assessment reports, determine financial health indicators, understand financial education utilization and utilize multiple engagement tools. In addition, learners can access customized financial education modalities that helps them take action according to their industry and company size.

The largest impact can be accomplished with public and private supported financial education. Linking transformational education to entrepreneurs can have substantive results. Utilizing gamification within assessment, learning and actionable task can make the difference from passive learning to impactful results that lead to capital gain and successful business management.  

Additionally, utilizing these innovative solutions enables leadership teams to understand financial realities within their market. As they uncover financial difficulties or trends, they can recommend or take part in curated lessons.