Engaging the Millennial Generation

The millennial generation is a hot topic in almost every conversation, especially ones involving finances. Millennials are analyzed on how they respond to certain situations; how they scrutinize certain outcomes, how they are disrupting the traditional workforce and the behavioral trends associated with each decision they make. This generation (born roughly between the 1980s and […]

Generation Z: Understanding Financial Behaviors

For years, generations have followed after one another, learning and observing similar financial behaviors, until now. The younger generations are testing these trends. The millennial generation and Generation Z (Gen Z) are breaking the economic norms and creating their financial paths. Understanding how the generations stand out from the rest is crucial to keeping your […]

5 Factors of Digital Presence for Financial Service Companies

A strong digital presence is no longer optional to gain a competitive edge in today’s marketplace. According to Statistica, the number of smartphone users worldwide in 2018 is projected to reach 2.52 billion, with 61.2% of the world population accessing the web from their mobile devices. To reach customers effectively, businesses, no matter the industry, […]

EBN 2018 Interview with Joe Saari, Founder of Financial Fitness Group

During this year’s Employee Benefits News Forum & Expo, Joe Saari, Founder of the Financial Fitness Group was interviewed on the importance of technology and machine learning for the employee benefits market. With employees demanding better benefits through technology, Joe shared his experience in the employee benefits software industry and where the movement is going. See […]

The Demand for Personalized Financial Health

The aim to empower consumers and improve financial health is taking center stage in the financial industry. But why now? Factor 1: The Economic Climate Many Americans have spent the past ten years climbing out of the Great Recession. Additionally, we can recognize the wealth gap widening – some have improved their financial status while […]

Digital Transformation Brings Financial Education to the Forefront: Part 2

With the digital disruption becoming increasingly relevant in our economy, it is more important than ever for organizations, regardless of industry, to understand what customer experience means. It has been defined in many ways, but our definition aims to explain the scope of customer experience: Customer experience: the interactions between an organization and a customer […]

8 Expert-Recommended Apps and Tools for Wealth Building

Original article can be found on Forbes.com. As more and more financial transactions take place online, mobile apps for everything from investing and banking to debt payoff and automated savings have popped up to meet the needs of the modern consumer. These apps and tools are designed to make financial management and wealth building easier […]

Financial Fitness Group Expands Morningstar Relationship to Launch New Financial Education Solution

SAN DIEGO, CALIFORNIA (May 22, 2018) – Precision Information, LLC., DBA Financial Fitness Group (FFG) (www.FinancialFitnessGroup.com), headquartered in San Diego, CA, which provides interactive financial education solutions for the financial services industry and Inc. 5000 companies across the nation, celebrates 20 years of providing financial education to the American workforce by launching a new financial […]